BECOME A SPONSOR
CONNECT YOUR BRAND WITH AFRICAN RACE FANS.
Partner with African Grand Prix to connect your company with motorsport, automotive culture and African audiences across the continent and internationally.
Based in New York, we develop sponsorship opportunities around events, fan experiences, hospitality, educational programs and digital content.
Whether your objective is brand visibility, customer engagement or a tailored activation, we build each partnership around your audience and commercial goals.
SPONSORSHIP OPPORTUNITIES
EVENT SPONSORSHIP
Support an AGP-produced gathering, automotive showcase, industry conversation or fan experience through a sponsorship package tailored to the event.
Potential deliverables:
- Event branding
- Agreed category exclusivity
- Guest invitations
- Product displays
- On-site activation space
- Event content and acknowledgment
FAN ACTIVATIONS
Bring your brand into interactive experiences that connect with racing enthusiasts.
Potential deliverables:
- Branded simulator challenges
- Product demonstrations
- Guest engagement activities
- Merchandise collaborations
- Content creation
HOSPITALITY & PRODUCT PARTNERSHIPS
Integrate your products or services into tailored guest experiences.
Potential partners include:
- Champagne and beverage companies
- Hotels and hospitality providers
- Food and catering businesses
- Transport providers
- Fashion, beauty and lifestyle brands
Participation may include agreed product supply, guest gifting, hosted experiences or sponsored hospitality. Any beverage activation must be appropriate to the audience and venue.
TRAINING & TALENT DEVELOPMENT
Support practical hospitality training and opportunities for people entering the motorsport events industry.
Potential deliverables:
- Sponsored training cohorts
- Participant scholarships
- Training materials and equipment support
- Agreed program acknowledgment
- Reporting on participation and delivery
DIGITAL VISIBILITY & SPONSORED CONTENT
Introduce your company to the African Grand Prix community through clearly identified commercial placements.
Potential deliverables:
- Website advertising
- Sponsor profiles
- Sponsored articles
- Newsletter placements
- Social media campaigns
Clearly label paid advertising and sponsored content. Keep sponsorship separate from editorial decisions.
CUSTOM BRAND COLLABORATIONS
Develop a tailored collaboration connecting your brand with motorsport, fashion, automotive culture and African audiences.
Potential deliverables:
- Co-created events
- Branded merchandise
- Cultural programming
- Ambassador campaign coordination
- Customer and owner experiences
Specific events, inventory, exclusivity and benefits are subject to confirmed deliverability and agreement.
HOW WE WORK
A PARTNERSHIP BUILT AROUND YOUR OBJECTIVES.
YOUR BRIEF
Tell us your audience, objectives, preferred markets and budget.
YOUR PROPOSAL
We develop a sponsorship scope with defined opportunities, deliverables and commercial terms.
DELIVERY
We coordinate the agreed branding, activation, hospitality or content.
REPORTING
We report on the deliverables completed and the available campaign or event results.
LET’S BUILD A PARTNERSHIP WITH PURPOSE.
Tell us what your brand wants to achieve. We will develop a tailored sponsorship proposal.
DISCUSS A SPONSORSHIP ↗Explore Partnerships ↗TELL US ABOUT YOUR BRAND
LET’S BUILD A PARTNERSHIP WITH PURPOSE.
Tell us what your brand wants to achieve. We will develop a tailored sponsorship proposal.
DISCUSS A SPONSORSHIP ↗